Privacy policy

Dani Wagener Beauty

Last updated: September 2025

1. Introduction

Dani Wagener Beauty (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the transparency of how your personal information is collected, used, stored, and shared. This Privacy Policy describes how we collect and process personal data on our website daniwagenerbeauty.com (the “Site”) and related services (e.g. newsletter, inquiry forms). By using or accessing our Site, you agree to the collection and use of information in accordance with this policy.

If you do not agree with this policy, please do not use the Site or submit personal information.

2. What Personal Information We Collect

We may collect, store, and use the following kinds of personal data:

  • Contact information: name, email address, phone number, mailing address (when provided via forms or bookings).

  • Communications content: messages, inquiries, feedback you send to us.

  • Usage data / analytics: IP address, browser type, device, pages visited, time spent, referring URLs, click paths, etc.

  • Marketing data: preferences, newsletter subscriptions, your interaction with marketing emails.

  • Transaction / booking data: if you book services via us, we may collect relevant details (date, service type, payment information, etc.).

  • Optional information: any additional information you choose to provide (e.g. photos, social media handles).

We strive to collect only what is necessary for the purposes described below.

3. How We Collect Information

We collect information in several ways:

  1. Directly from you

    • When you fill out contact, inquiry, or booking forms on our Site.

    • When you subscribe to our newsletter or marketing communications.

    • When you communicate with us via email or social media.

  2. Automatically / via technology

    • We (or our third-party service providers) may use cookies, web beacons, log files, analytics tools (e.g. Google Analytics, Squarespace built-in analytics) to capture usage data.

    • We may collect device and technical information (browser version, OS, IP address, etc.) to help operate, secure, and improve the Site.

  3. From third parties

    • If you interact with us via third-party platforms (e.g. social media), data may be shared with us subject to those platforms’ privacy settings.

    • Third-party services we use (e.g. email broadcast, analytics) may provide us with aggregated or user-level data as permitted by law and their privacy policies.

4. Purpose and Legal Basis for Processing

We use the collected personal data for the following purposes:

  • To respond to and manage inquiries, booking requests, or service communications

  • To provide, maintain, and improve our services and Site

  • To send you newsletters, marketing emails, promotional materials (if you’ve opted in)

  • To monitor usage and performance, diagnose technical issues, and improve user experience

  • To detect, prevent, and address fraud, security breaches, and abuse

  • To comply with legal obligations

Where required by applicable law (e.g. EU GDPR), we rely on legal bases such as:

  • Contractual necessity — e.g. to fulfill a booking or service agreement

  • Consent — e.g. for marketing communications or non-essential cookies

  • Legitimate interests — e.g. for analytics, fraud prevention, improving our services

  • Legal obligation — e.g. to satisfy regulatory or tax requirements

5. Cookies & Tracking Technologies

We and our service providers may use cookies, local storage, web beacons, and similar technologies to:

  • Recognize you and remember preferences

  • Collect analytics and usage data

  • Enable or support functionalities (e.g. form prefill, load balancing)

  • Serve targeted or interest-based content or advertising (if used)

You can typically disable or delete cookies via your browser settings. However, if you do, some features of the Site may not function properly.

6. Data Sharing & Disclosure

We do not sell your personal data. We may share or disclose personal information in these cases:

  • Service providers: we may share data with third-party vendors, contractors, or service providers who assist in operating the Site, sending newsletters, analytics, payment processing, hosting, etc.

  • Legal or safety requirements: when required by law, court order, or government authority, or to defend legal claims.

  • Business transfers: if we merge, are acquired, or transfer all or a portion of our assets, personal information may be transferred within that transaction, subject to confidentiality and applicable laws.

We require any third parties to which we share personal data to protect it and use it only for the purposes we specify, in accordance with this Privacy Policy.

7. Data Retention

We will retain your personal data only as long as necessary to carry out the purposes outlined in this policy, or as required by law. After that, we will delete, anonymize, or securely archive the data.

8. Your Rights & Choices

Depending on your location and applicable laws, you may have rights such as:

  • Access: request a copy of the data we hold about you

  • Correction: ask us to correct or update inaccurate data

  • Deletion / Erasure: request we delete your data (subject to legal exceptions)

  • Restriction / Objection: limit or object to certain processing (e.g. marketing)

  • Data portability: receive your data in a structured, machine-readable format

  • Withdraw consent: where processing is based on consent, you can withdraw that consent at any time

  • Opt out of marketing: you can unsubscribe from newsletters or promotional communications

To exercise these rights, please contact us at the information below. We may need to verify your identity before fulfilling requests.

9. Security

We implement administrative, technical, and physical measures to help safeguard your personal data against unauthorized access, loss, misuse, alteration, or destruction. However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

10. Third-Party Links and Content

Our Site may contain links to third-party websites, embedded content, or external services (e.g. social media, external articles). This Privacy Policy does not apply to those external sites. We encourage you to review their privacy policies before providing personal data.

11. Children’s Privacy

Our Site and services are not intended for children under 13 (or the legal minimum age in your country). We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us to request deletion.

12. Changes to This Privacy Policy

We may update or revise this Privacy Policy from time to time (for instance, to reflect new legal requirements or changes in our practices). We will post the updated version with a new “Last updated” date at the top. Your continued use of the Site after changes indicates acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or our privacy practices, please contact:

Dani Wagener Beauty
Address: 326 A St. 4C1, Boston, MA 02210